Emerging Culture essays

Emerging Culture essays The Emerging Culture article is an excellent source of the ever-changing perspectives in todays markets. From Traditionalists to Cultural Creatives, the values and behaviors of consumers are constantly transforming. Throughout this article, there are conflicting images of each market category Traditionalists, Modernists, and Cultural Creatives. In brief, the Traditionalists rebel against big-city slickers whereas the Modernists are in favor of the egocentric, acquisitive lifestyle. The most recent market, the Cultural Creatives, are on the rise and in favor of equality in the workplace, whereas the Traditionalists are against feminism in work. To most, these markets can be found on either ends of the spectrum; each with different values and different behaviors. However, when one studies these markets closely, they are quite similar. Morals and ethics are on the rise with many universities. Liberal arts facilities especially, are requiring an ethics course as part of their curriculum. Considering the Cultural Creatives demographics and psychographics, many consumers in this marketplace are more apt to support the concept of bringing ethics into our educational system, which has been suffering from low morals and ethics. The Cultural Creatives are closely related to the Traditionalists in that they also consider morals and ethics essential. Modernists, on the other hand, are focused more on money, success, and the fame in which the media and entertainment deem essential. Although the media poses as an ethical and moral entity, their off-stage actions have proven to not be in the best interest of the public. Cultural Creatives believe in a strong educational system, and the Modernists put value on following the images in the media. Both markets preach morals and ethics but do not take action. Take for exam ple an ongoing problem in several large universities with hig...