Marketing Managerment Project Paper Research Example | Topics and Well Written Essays - 1750 words

Marketing Managerment Project - Research Paper ExampleThe case cites an example of Kelloggs in Asia-Pacific region particularly in India. This case is a classic example of concerted marketing efforts going haywire to produce reverse results. When a multinational giant presidential term such as Kelloggs launches into an unknown region and area it needs to do the homework and establishes itself. The case highlights on the turnaround strategies used by the community to control the damage and pull round. Today Kelloggs is a household name in most Indian families and as well as the most preferred breakfast cereal, regardless of that Kelloggs needs to be alert in the volatile market. In an upcoming and third world market the options available are many for the consumers as the competition keeps offering one product after the other, which eventually widens the choice for the average consumer. Hence to not only to survive, but also sustain profitably, Kelloggs has to innovate and in pro duct as well marketing strategies. This paper also suggests a few such strategies with its implications and challenges. No organization can captivate a market and be complacent, because capturing a market may be a onetime effort but retaining the market with profitability requires new challenges to be taken and met with competence, effort and good marketing. Kelloggs The Indian Story We all love breakfast cereals and the crackling sound they break early morning. They give us an idea about how fresh and beautiful each day is going to be after a healthy breakfast. We are now going to facial expression into a healthy breakfast story of none other than the breakfast giant Kelloggs in India. Kelloggs so far in Hesperian market has always maintained its upper hand. It was introduced in the Indian market in the social class 2005 and was an absolute flophouse. From there on the company looked into various perspectives to make the product a success and has continued to grow in the mark et steadily. Today even if it has not captured the so called breakfast market share it has managed to survive and even run profitably and smoothly in India. We are going to study the turnaround of Kelloggs in India in this assignment. Kelloggs started its way in 1906 and today is the leader of corn flakes and breakfast cereals. Its worldwide expansion program goes as back as 1914. Kelloggs expanded in England and Australia. By the year 1958 Kelloggs settled in America making it the most popular breakfast frosty cereals and corn flakes. Over the years Kelloggs has acquired Worthington Foods, Kashi Company and Keebler Foods. They also have a marketing tie up with Disney. Today Kelloggs is manufactured in 17 countries and marketed over 180 countries worldwide. It has multiple products such as corn flakes, victual bars, ice cream cones, pies, and waffles etc. Today it is a company with billions of dollars of turnover world over. With this strength, history and backing Kelloggs launched with many trumpets in Indian market. It started with its basic product - cornflakes. SWOT Analysis of Kelloggs Strengths 1. Kelloggs is a multi-billion dollar company having presence worldwide. 2. The product quality that is offered is unvarying across the markets world over. 3. It has an excellent brand name and enjoys a healthy brand image. 4. Through various acquisitions it has acquired a range of products starting from breakfast cereals to nutrition bars and diet cereals. 5. Its primary strength lies in baking and innovative products it keeps coming